On April 10, we celebrated at Aticco María de Molina (Madrid) a new edition of Women Taking Placeour day dedicated to highlighting and supporting female talent within the entrepreneurial ecosystem. Once again, we brought together women entrepreneurs, investors and industry leaders to generate connections, share learning and accelerate projects with impact.
The most eagerly awaited moment was undoubtedly the pitch competition pitch competitionwhere seven finalist projects presented their ideas before a jury of experts. The result? A winner that left us all with our mouths open. But before we tell you who it was, we take you through everything that happened during this day full of inspiration, training and community.
Talks, mentoring and key learnings
Throughout the day there was a combination of training sessions, inspiring testimonials and networking spaces designed to offer real value to all attendees.
Personal Branding with Mar Domínguez (La Malcriada Agency)
We opened the day with a talk that set the bar very high. Mar Domínguez, CEO of La Malcriada Agency, shared with us her vision on how to build a personal brand with purpose and results. She spoke bluntly about the importance of image, content strategy and automation well understood.
He reminded us that today it is not enough to have good intentions: if we do not capture attention, we do not generate impact. That content must balance virality with authority, and that the moment to activate the sale doesn't have to be aggressive if it's done wisely. And yes, LinkedIn is not for making friends, but for opening opportunities. A powerful, direct and very useful session for all of us who are building a brand around what we do.
Legal keys for female founders, with Silvia Martínez (Lexcrea)
Silvia, managing partner of Lexcrea, main partner of this edition of Women Taking Place, shared essential legal tools for women running startups. From partner covenants to financing, she broke it all down with clarity. We also talked about KPIs, convertible notes and how to understand the relationship with an investment fund as a mutual alliance.
Conversation with Clara Cohen
Our COO, Naiara Chaler, interviewed Clara Cohen, cultural intelligence expert and startup mentor. It was an honest talk about leadership, professional identity and the imposter syndrome:
"If you did A and B, you can do C."
We talk about pivoting, resilience, and the value of understanding culture as a key skill in international contexts.
Workshops and spaces to advance projects
During the day, we facilitated workshops to resolve doubts for early stage projects. From legal issues to strategic support, we have the support of the Aticco team, Lexcrea and leading entrepreneurs.
We also had a dynamic facilitated by Sonia from Frizzant, who combined yoga, meditation and relaxation to help us connect mind and body. It was a moment to pause, breathe and reconnect before continuing with the rest of the day. This brought a 360 approach to Women Taking Place, adding wellness and balance to the learning and inspiration.
Round table: "Entrepreneurship and making a mark without getting lost along the way".
Moderated by Silvia Martínez, this conversation brought together:
- Ana Lozanowinner of the previous edition.
- Paloma Cañeteinvestor.
- Maria Lorenzoan investor in AWASI.
It was a space for reflection and real experience on sustainable growth as an entrepreneur.
Pitch Competition: talent in action
We welcomed seven startup finalists who presented their projects to a specialized jury. The criteria: innovation, impact, viability and scalability.
The winner was Tricopharmingled by Chiara Sanseverino. Her technology improves the cultivation of medicinal plants to create natural therapeutic solutions for pets. Their pitch stood out for clarity, focus and growth potential.
Tricopharming received a prize valued at 17.000 €.17,000, which includes:
- One year of coworking at Aticco for two people.
- Mentoring and accompaniment program.
- Preferential access to the program Startup Booster.
- Visibility in the media and access to specialized training.
The other finalist startups were: Jointy, LexDoka, Ectos, AIManager360, SimSkills y Healing Travels. All of them with powerful proposals and committed leadership.
Afterwork to close with the community
As a closing, we toasted together in an afterwork where we continued sharing ideas, contacts and future collaborations. Because at Aticco we believe that the ecosystem is built from real connections.
Women Taking Place is much more than an event
It is a platform to make visible, connect and promote female entrepreneurship. From Aticco, we will continue to generate spaces where ideas led by women have the place they deserve.
If you are interested in becoming part of the community, find out more at aticco.com
