In an increasingly connected world of work, it is important to know what networking is and how to and how to apply it correctly has become a key skill for any professional. From the marketing team of Aticcomarketing team, we live it every day: generating genuine connections can be the engine of new opportunities, collaborations and growth.
What is networking in the work environment?
The networking in the workplace consists of building and cultivating professional relationships that can bring mutual value. Unlike casual contact, this type of relationship is based on trust, professional interest and the possibility of sharing knowledge, ideas or even future projects. In essence, it is about being present, visible and providing value to others inside and outside your organization.
Although it is often associated with events and meetings, today networking also happens in the corridors of a coworking space, over coffee with a colleague or in an informal chat after a presentation.
The importance of networking to advance professionally
Investing time in networking not only improves visibility within your company, but can open doors to new roles, projects, mentors or even career changes. For those of you wondering what networking is all aboutthe answer is in the results: a strong network can be a constant source of learning and opportunities.
In spaces such as Aticcowhere freelancers, startups and consolidated companies coexist, the constant exchange of ideas and contacts is part of everyday life. This dynamic environment facilitates the development of professional relationships that can mark a before and after in your career.
Strategies for networking at work
- Attends internal and external eventsParticipate in talks, trainings or afterworks. These are key moments to connect.
- Share what you knowBe generous with your knowledge. Posting on LinkedIn, giving feedback or leading an initiative can position you as a reference.
- Initiate conversationsSometimes a "What are you doing here?" is enough to open a door.
- Be authenticGenuine interest generates more lasting connections.
These strategies also apply to network marketinga more focused approach to business relationships, but which shares the foundation of networking: trust and collaboration.
Networking in times of remote and virtual work
Virtuality has changed the rules of the game, but it has not eliminated the need to connect. Tools such as Slack, LinkedIn or Google Meets have become new meeting points. Actively participating in online communities or proposing virtual meetings can help you maintain your visibility even at a distance.
How to maintain and strengthen your network of work contacts
Networking is not only about meeting new people, but also about taking care of existing relationships. Here are some ideas to keep your network alive:
- Interact with your contacts in social networks.
- Congratulate achievements or share useful resources.
- Propose collaborations when the opportunity arises.
Consistency and sincere interest make the difference.
Common mistakes when networking at work
- Being overly pushy or having a solely opportunistic approach.
- Failure to listen to others and take a genuine interest in their objectives.
- Stop cultivating the relationship once an advantage has been obtained.
Avoiding these mistakes will help you build a solid and lasting professional network.
Interested in boosting your networking in an environment designed for it?
📍 Discover how we encourage it at Aticco with a vibrant community and constant events that drive connections between professionals and companies.
Frequently asked questions about networking at work
How do I start networking if I'm new to the company?
Start by introducing yourself to your colleagues, join group activities and look for opportunities to collaborate on projects. Showing initiative and curiosity is the best way to integrate.
What digital tools are the most effective for networking at work?
LinkedIn is the network par excellence for the professional environment, but don't underestimate the power of platforms like Slack, Notion or even team WhatsApp groups.